Inside John Lewis

The JL experience
Breaking bad news
The JL demographic
We're middle class and we shop at JL
Expansion plans
James' first day
The Dixons ad
What do they think?

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Documentary series – 3 x 1hr (2009) – BBC2
dir. Liz Allen | prod. Kimberley Littlemore | edit. Mark Fox

In a television first, the BBC goes behind the scenes of John Lewis – one of Britain’s biggest and best known department stores – as it tackles changing tastes, tougher competition and the worst recession for 80 years. The series explores whether a business model developed in the twenties can really survive the commercial turmoil of the 21st century.